MEDIA
A collection of public-facing work, creative collaborations, and brand storytelling — featuring projects I’ve led or contributed to across Visa and beyond.
This page highlights the intersection of strategy, enablement, and creativity in action. From global campaigns to purpose-driven ventures, each piece represents how I bring systems and stories to life in a way that connects people, brands, and growth.
Visa's Associate Product Manager Program
Campaign: Visa's Early Career | APM Program
Type: Marketing Video
I led the creative direction and production of this campaign for Visa’s Associate Product Management Program, designed to attract and inspire the next generation of product innovators.
Visa's Customer Experience Day 2024
Theme: Celebrating Global Customer Experience (CX) Day
Type: Panel Discussion
As part of this panel discussion, I shared how thoughtful product design and roadmap decisions shape the end-to-end experience. CX isn't just a feel good metric - it's a growth lever that impacts adoption, loyalty, and revenue. Using client feedback and analytics to prioritize features and personalize interactions.
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Winter Dreams by Edzin Media
Feature: Edzin Media Corp. in City Life Magazine – “Winter Dreams” Charity Event
Type: Charity Event
Edzin Media Corp.’s first annual Winter Dreams charity event was featured in City Life Magazine-Toronto. The event, held in support of the Possibilities Fund at SickKids, opened with a fashion runway show and performances, capturing the intersection of high design and purpose.
