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Callo
Brand Creation · Marketplace Design · Experience Systems
Callo was founded as both a handcrafted jewelry brand and a curated marketplace for independent artisans. What began as a passion for design and storytelling grew into a platform that connected makers and customers through shared values of intention, artistry, and authenticity.
The goal was to create a space where beauty and meaning could coexist — where every piece told a story and every interaction felt personal.
Impact
Callo grew into a destination for handcrafted jewelry that valued connection over scale. The marketplace amplified the reach of independent designers while elevating the customer experience through thoughtful design and storytelling. The result was a brand system that blended creativity, technology, and community into one seamless experience.
Approach
Brand System
Developed Callo Living’s brand identity, narrative, and visual direction to reflect quiet luxury and timeless craftsmanship. Built cohesive design language across packaging, digital, and editorial content to position the brand as both artistic and approachable.
Marketplace Design
Created a multi-vendor e-commerce platform that brought together independent jewelry designers alongside our in-house collection. The system balanced curation with autonomy, allowing makers to showcase their craft within a unified brand experience.
Experience Framework
Designed the full customer journey — from discovery and product storytelling to post-purchase care — integrating digital tools for inventory, fulfillment, and personalized recommendations. Each interaction was designed to feel intentional and human.
